Aside from the obvious tools we all use: Asana, Canva, Buffer, MailChimp, QuickBooks, etc., there are quite a few specialized apps and tools that can help you and your business—categories such as HR, SEO, stock photos and more. We’ve compiled a list of 6 less familiar but extremely helpful resources you might want to check out. (We also have price in mind—all are either low-cost or free to use.) 


Mangools is five search engine optimization (SEO) tools to improve your website. It helps you find and track keywords, compare yourself with competitors, analyze your search results, and boost your SEO using backlinks. They also have some free learning materials.

Free 10-day trial
Basic $29.90
Premium $39.90
Agency $79.90


Unsplash provides over 1 million high-resolution stock images in a ton of styles. It’s like the world’s most generous community of photographers—with more photos being added every day.

Free to use

Product Hunt

Basically the Reddit of product launches and advice, the Product Hunt platform showcases new products every day. Members of this community share, discuss and nerd out about new products, websites, apps and other tech. Users are ready and willing to try out new products, making your launch easier.


Press Kite 

Press Kite helps you develop a press kit ready with everything you need for a journalist. They even boast they can create your kit in 5 minutes; just provide them with some background information, and you’re ready to hit the masses with your messaging. 

Premium for $9 per month
Custom $79 per month


In a startup environment, it can be tough to dedicate the time and brain power necessary to also run your human resources department: in comes GoCo. It’s a platform that moves HR and benefits to the cloud, including onboarding and exit planning, performance management, documents, compliance, time tracking, and more. It also can integrate with some of the other apps you might already be using.

Starts at $5 per employee per month, but each customer gets a custom quote around their needs. 


FreshBooks is an accounting software that links to your bank accounts, processes payroll and payments, generates financial reports, and more. It can also integrate with a number of CRM and customer service apps to widen your reach. With 24/7 support with a real, live person, you can focus on running your business. 

30-day free trial
Lite $6 per month
Plus $10 per month
Premium $20 per month
For a limited time, offering 50% off for 3 months when new users skip the 30-day free trial period and opt to buy now.

There are MILLIONS of programs to support you and your business, and we could show you so many more! But, at the end of the day, you know what you need. We at the root coworking want to help you grow your roots and work your way. Let us know if you are currently using some of these handy resources or have other must-have recommendations—we’d love to hear from you!

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