March is Women’s History Month, so we wanted to spotlight one of our women-owned businesses at the root coworking, Tulsa-based media company, Brief Media. Brief Media is owned and operated by mostly women, with CEO Elizabeth Green leading the charge of this very impressive company. In 2001, Elizabeth Green, John O'Brien, and Antoinette Passaretti made a decision that would change the veterinary publishing industry forever. They agreed that current educational literature was too lengthy and time-consuming for the busy, everyday practitioner. Veterinarians' desks were stacked with journals they never had time to read.
As a solution to this problem, Green, O'Brien, and Passaretti created Clinician's Brief, a journal that provided veterinarians the information they wanted in the format they needed—brief. Today, Brief Media reaches veterinary professionals, both domestic and global, via multiple touch points and across all devices. Each Brief Media brand—Clinician's Brief, Veterinary Team Brief, Plumb's Therapeutics Brief, and Plumb’s Veterinary Drugs—helps small animal veterinarians and their teams expand their skills, educate themselves on clinical topics of interest, and engage with content anytime, anywhere.
Brief Media is home to the most valuable journals and point-of-care tools in Veterinary medicine. With the collective experience of industry leaders and veterinary experts, Brief Media has gained an extensive reach in the U.S. and around the world. Small animal practitioners and their teams can expand their skills, access clinical content on topics of their interest, and engage with our publication brands on virtually any medium.
We reached out to Elizabeth, and she generously shared some advice about business and life.
1. What is one thing you wish you knew before starting your business?
The point of time where you are uncomfortable—aka nausea, fear of failure, anxiety, feeling you don’t measure up—is the point of time when you are taking a step forward, growing and learning. Instead of avoiding, I have learned to embrace it. I highly recommend it.
2. What advice would you give to other aspiring business owners?
Surround yourself with people who are way smarter than you are… and then listen to them. They too, will push you outside of your comfort zone and enable constant professional and personal growth.
3. What do you do in your free time?
I love to travel to one new country every year (yes, COVID thwarted that plan in 2020), meet interesting people and go to concerts. One year, I did all three at once. Met an incredible entrepreneur in the bar at Hotel D’angleterre in Copenhagen, connected with her during a business trip to LA, and went to the Sheryl Crow/LA Symphony concert at the Hollywood Bowl.